I am up to my ears in wholesale orders, custom orders, a new accessories range and planning the new lingerie range, and at the same time I am preparing a few extra pieces for a photo-shoot next week. A 'mini-range' of sorts. So my desk looks pretty in a very different way than it did here!
Nick always gets cross when I do these 'mini-ranges' - which I see as an opportunity for me to take advantage of a great photographer, work on my designs, and make something new. After all I think photo-shoots are probably my favourite part of what I do! But Nick sees it as me losing focus, I have a store full of things and I should spend my time promoting it and getting more orders, rather than just keeping on making new stuff. I do see his point, and worry that being prolific and constantly having new things is not as good as having a strongly edited bi-annual range.
The problem is, I would get too bored! I actually struggle making the same thing twice, I kind of wish I could just do one-off pieces all the time. But I think that would be much harder to sustain. I think it is definitely linked to me having an incredibly short attention span too.
How do you keep focus? Do you think its better to do as much as possible or reserve your energies and creativity for a limited outlet?