New in Store!

Some new colourways in store, all but the white cami are limited edition - so I only have enough fabric for a handful of each. I also uploaded them a little early so you can take advantage of the 'VALENTINE' code at checkout for 20% off your entire order! This will be the only chance to purchase these styles discounted. SHOP HERE. 

Gaby xoxo

Alice in Acidland

Stills from Alice in Acidland. 1969. 

A strange little film that was not what I was expecting, but there were some really great lingerie shots that are very inspiring for a photo series. I love the graininess and light/dark contrast that comes with these kind of old budget films. The hallucination sequence was a bit of a let down, and despite there not really being much of storyline I did enjoy it visually. Has anyone else seen this?

Gaby xoxo

Inga Eiriksdottir photographed by Terry Tsiolis for Vogue Russia, March 2010. See more here.

Gaby xoxo

All black

Love the all black styling. Simone Doreleijers by Richard Bernardin for Please! Magazine Fall 2011

Gaby xoxo

Would you like to be the Hopeless Lingerie 2012 Intern?!

 

So many exciting things are happening this year, and there is no way I can get through it without an extra set of hands!

Here is what I am looking for - 

Must live in Melbourne, Australia

Currently undertaking or has recently completed fashion studies

Available 1 day total per week (This may be split over 2 half days)

The position is for 1 year

Own car preferable

Must be competent with hand sewing, machine sewing and overlocking

Familiar with lightweight and stretch fabrics

Knowledge of professional standard pattern-making and grading

Able to work quickly while maintaining a high quality of work

Basic knowledge of Photo-shop and Illustrator

Responsibilities will include -

Sewing and cutting a range of delicate and lightweight fabrics

Pattern-making and alterations

Grading patterns

Packing and posting orders

Assisting on photo-shoots and events

Updating web stores 

Some basic word processing and data entry

Updating social media sites

and much more...!

 

I currently work alone and this business is very small, so the benefit for the right applicant will be seeing the inner workings of a small business that has reached global status within a few short years. While I expect a certain level of competency in regards to sewing, there will also be a lot of on the job training. This will be a paid position - it will be an intern wage and will be discussed at interview stage. 

If you would like to apply please email a resume along with some images of things you have made/painted/drawn/sewn to gaby@hopelesslingerie.com.au.

 

I will be accepting applications through February and interviewing in early March. 

Gaby xoxo 

 

Picture: By Gabrielle Adamidis (me) at the Apollo Theater Harlem 

 

 

New York City continued....

Some of my favourite pictures from the trip so far. I started a new blog just for my photos - so I don't clog this up too much with non-lingerie related things! http://gabrielleavril.tumblr.com

Gaby xoxo

New York City

As some of you might already know I am currently living it up in New York City. We have been here 2 days and have done so much I can barely remember. We have seen Strawberry Fields, a Knicks game at Madison Square Garden, Trump Tower, Times Square, Central Park, 5th Avenue, Grand Central Station, seen a hundred squirrels, caught the Subway, been in about 5 New York taxis, had New York pizza twice, visited Hell's Kitchen, The Frick Museum, JG Melon's, the Fashion District and a bunch of other things.

I have so many photos already and just wanted to share a couple of my favourites - going to wait until I get home to go through all of them. My mind is totally blown at the fabric and trimmings available here, Melbourne SUCKS for sewing supplies!

Tomorrow Brooklyn, then Tuesday Washington DC!

Gaby xoxox

Photos by Cihan Alpgiray

Beautiful pictures by Cihan Alpgiray for Marie Claire Turkey. So many pieces I've never seen before - loving the puffy broderie anglaise bloomers!

See more here.

Gaby xoxo

Pale Pink Latex

Caitlin Lomax by Greta Ilieva for Zoo #33 via FGR

Gaby xoxo

Meg Meldrum for Hopeless Lingerie

I feel incredibly spoiled today - as I get to see two sets of pictures featuring Hopeless! I couldn't wait to share the above picture, shot by Meg Meldrum today at my parents place and around Canterbury gardens. We styled a combination of our own clothes with Hopeless pieces (Omega Knickers pictured here), and managed to get through I think 12 outfits?! Meg takes such beautiful photos - have a look at her blog here - and I am sure I will have more to share very soon! The lovely Elise Hull did a beautiful job with make-up too - the lips seemed to miraculously change between pink and red depending on what outfit we dressed Shannon in - pretty handy!

Gaby xoxo

 

 

Portland by Anja Verdugo

Some months ago I embarked on a number of small collaborations with bloggers, photographers, artists and models around the world. The aim was to spread the word about our various passions and reach fans that we may not have reached otherwise. One of those people was Anja Verdugo from Portland, USA - a multi-talented lady who spreads her wings across photography, curating vintage and design. I had a special collection of fabrics I wanted to make into shapes that have been selling quite well, and I thought it would be a great parcel to send to Anja to translate in any way she desired. Anja has written some beautiful words about how the shoot came together and I highly recommend you have a look at her blog Clever Nettle to see more from this shoot and more of what she does. 

I am hoping to have the above sets in store before I head off to New York (next Wednesday!!), if I can get myself organised enough!

Lingerie: Hopeless
Photography: Anja Verdugo
Model: Krystyna Solodenko
Makeup Artist: Stormy Brady
Assistant: Rachel Rector
Styling: All of the above

Gaby xoxo

Sugar and spice and all things nice...

A new colour-way for a custom wholesale order I finished yesterday - I love doing new colour-ways - it turns this set into something completely new and I actually really prefer it to the original all black!

Click here for the Sophie Knickers, Cheryl Bra and Cheryl Garter Belt. 

Gaby xoxo

Chelsea

These beautiful shots are self portraits of Chelsea wearing Hopeless Lingerie 'Thalia' Knickers. I mentioned here on the blog some time ago that I wish more people would send me pictures - and I am so thankful that Chelsea obliged! I love the high contrast - and am always amazed at how people can take such incredible images of themselves. See more of her pictures here.

Gaby xoxo

Irina by François Berthier

These are utter perfection. See the full set here.

Gaby xoxo

Photos by Michael Danischewski

From a test shoot quite a few months ago - so happy to be finally able to share!

Photo: Michael Danischewski

Stylist: Emma Westblade

Model: Tyla Dombroski

All pieces by Hopeless Lingerie except for bras in top and bottom left, and harness in bottom right. 

Gaby xoxo

Stephen Shore for Another Magazine

Last night I saw a banana ride a bicycle with fireworks strapped to to it ride into a swimming pool. Safe to say 2011 went out with a bang and I am ridiculously excited for everything 2012 holds.

I am posting this editorial of course because it is pretty but also because it basically sums up entirely how I want to dress for the year ahead.  In the new year I plan on living in vintage dresses, investing in quality pieces that will last me longer than a few months (trying to stay away from ASOS, Topshop and the likes), not buying any more black clothes, and getting fit enough that I feel comfortable in a swimsuit and cut offs. I'm not one to usually make resolutions but on a personal level that's what I'm hoping for. I also want to very slowly introduce some day-wear pieces into the Hopeless range - I've had some ideas bumping around in my head for months now so it would be great to be able to represent my brand a little more in everyday life. Obviously I can't go around showing everyone my knickers so I think it will be nice to have some separates and dresses to compliment the underwear. 

Gaby xoxo

A Gift for the Holiday Season xoxo

I am so keen for the year ahead! In the next 2 months I will be moving to a house with a beautiful big backyard, going to New York, and then going to Indonesia -  suffice to say I can barely contain my excitement!

I hope your New Year is everything you dream of - to help it get started on the right foot please enjoy 30% off store-wide with the discount code CHEERS - offer available until midnight New Years Day.

SHOP

Gaby xoxo


Picture source unknown

New and Improved 'Jeanne' Knickers

One thing I don't do enough is make my own Hopeless knickers - I spend all my days sewing orders for customers and when I get time to relax the last thing I want to do is sew for myself! But in the interest of road testing I have been trying to do it much more frequently. One item I do wear frequently is the 'Jeanne' Knickers. They have been really popular since I first released them over a year ago, and I have gotten great feedback about them. However one thing I have found is that given my hips are quite a bit bigger than my waist, the elastic I was using was stretched to capacity going over my hips - and taking these knickers on and off was actually not as easy as I wanted it to be for 'comfy' knickers. (As opposed to sexy ones that you put up with being difficult for how they look!)

I decided to replace the waist elastic with a much stretchier elastic, so when taking these knickers on and off there isn't that same difficulty. I've also added a few new colour-ways, which will soon be joined by matching tops in the next couple of weeks. 

You can shop the 'Jeanne' knickers here. 

Gaby xoxo

Merry Christmas!

 Just wanted to take this little opportunity to thank everyone who reads this blog and especially those who comment, I appreciate it more than you can know! I hope you have had a wonderful Christmas so far, have gotten some amazing presents and given some even better ones. I am so excited for the New Year - I am moving house in January, then leaving for New York on the 18th, then going to Indonesia in February! It will be rad. You are all awesome. Eat lots and stay safe. 

Gaby xoxo

Dominic Clarke

Beautiful pictures by Dominic Clarke. See more at his Flickr here. Or at his blog here. 

Gaby xoxo